Winning in a platform led F&B market
Apr 10, 2026
Singapore
Food delivery platforms now account for 30–40% of F&B sales across Southeast Asia.While growth continues, many operators find that traditional playbooks for innovation, scale, and channel expansion no longer produce the same results.
This one-day programme helps senior F&B leaders rethink their growth logic, understand how platforms actually make decisions, and make clear trade-offs about what to continue, pause, or deliberately give up in a platform-led market.
Playbooks Decoded
- Understand why generic F&B playbooks break when growth becomes platform-led
- Learn how platforms shape discovery, pricing, promotions, and customer behaviour
- Recognise which strengths of your current model are becoming hidden liabilities
- Clarify where negotiation with platforms is effective — and where it is structurally limited
- Make explicit decisions on what to advance, pause, and deliberately stop
WHO SHOULD ATTEND?
This programme is designed for senior leaders in multi-outlet F&B businesses, including:
- CEOs, COOs, Country GMs
- Heads of Strategy, Growth, or Business Development
- Heads of Product, Menu, or Innovation
- Operations and Supply Chain leaders involved in growth decisions
Participants should be directly responsible for setting priorities and stopping initiatives, not observing or brainstorming.
PROGRAM BENEFITS
By attending this programme, you will:
- Understand why generic F&B playbooks break when growth becomes platform-led
- Learn how platforms shape discovery, pricing, promotions, and customer behaviour
- Recognise which strengths of your current model are becoming hidden liabilities
- Clarify where negotiation with platforms is effective — and where it is structurally limited
- Make explicit decisions on what to advance, pause, and deliberately stop
This programme is not about learning more ideas.
It is about reducing bad optionality.
PROGRAM OUTLINE
Resetting the Mental Model
Why many successful F&B operators are optimised for an era that has passed, and how platform dynamics quietly change the rules of growth, innovation, and scale.
Where Generic Playbooks Break
Using focused case fragments from KFC China, Luckin, and Mixue, we examine why:
- more SKUs do not necessarily create differentiation
- more channels do not always increase control
- scale can accelerate fragility rather than bargaining power
Participants are pushed to identify which playbooks they are still following because they used to work.
How Platforms Actually Think and Decide
A clear-eyed view of how platforms such as Meituan and Grab are organised and optimised:
- where decisions are made centrally vs locally
- what platforms optimise for — and what they do not
- why negotiation often fails, even for large brands
This segment helps operators recalibrate expectations and redesign strategy, rather than fighting unwinnable battles.
Decision Grounding
Participants translate insights into action by:
- mapping current initiatives and innovation pipelines
- identifying what to advance, pause, and stop
- making operational trade-offs explicit
The output is direction, not alignment theatre.
PROGRAM DETAILS
Format
1-day, in-person or closed-door corporate session
Duration
6.5 hours (including breaks)
Group Size
12–20 participants to enable depth and candour
Investment
Open enrolment: US$850 per participant
Corporate sessions available upon request
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Co-design a tailored immersion or workshop for your leadership team — grounded in your challenges, focused on real outcomes.