Sip, Innovate, Repeat: Immersive Workshop

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Apr 22, 2026

Immersive Workshop

Playbooks Decoded

Dive deep into the heart of customer-centric innovation through your favourite cup of coffee.

What you can expect?

  • High impact case studies into China's next-gen F&B powerhouses: Luckin Coffee, Mixue and Chagee
  • Field immersion with guided store visits, market observations, and executive deep dives
     
  • Briefings & reflection designed to help your team translate insights into actionable innovation strategies

Why join?

  • Learn how China’s F&B giants like Luckin, Mixue, and Chagee launch, adapt, and scale at breakneck speed
  • See how tech, customer obsession, and smart execution power their success
  • Leave with a toolbox of ideas your team can pilot immediately

Who should join?

  • Growth, marketing, and innovation teams
  • Product and strategy leaders
  • Teams driving customer-centric transformation

Find out more

Explore Our Immersions

Build your own immersive experience

Co-design a tailored immersion or workshop for your leadership team — grounded in your challenges, focused on real outcomes.

Talk to us