Sip, Innovate, Repeat: Immersive Workshop

China’s coffee disruptors have rewritten the rules of speed, pricing, digitalisation, and product innovation. Brands such as Luckin Coffee, Mixue and Chagee operate more like tech companies than traditional F&B retailers - optimising for data, lifecycle value, and operational efficiency.

This immersive workshop distils those lessons into a hands-on learning experience in Singapore. Through guided store visits, structured observation, and facilitated reflection, participants uncover how customer-centric innovation is engineered - and how to apply those insights immediately.

Designed For

• Mid-level managers in F&B and retail
• Growth, marketing and product teamsInnovation and transformation leads
• MBA / EMBA cohorts
• Corporate teams exploring customer-centric strategy

Strategic Themes Explored

• Digitalisation in frontline retail (app ordering, data capture, lifecycle nudging)
• Pricing psychology and decision-cost reduction
• Product innovation flywheels and rapid iteration
• Franchise and operating models (asset-light vs vertically integrated)
• Customer journey design: Audience → Shopper → Experiencer → Communicator

How the Workshop is Structured

• Interactive briefing session
• Team-based immersion planning
• Guided field visits to selected coffee chains
• Structured observation using activity sheets
• Facilitated reflection and synthesis discussion

What Participants Experience

• Compare Luckin, Mixue, Starbucks, Yakun and others in real-time
• Observe digital operations and store efficiency
• Analyse product innovation cadence and pricing tactics
• Debate localisation and expansion strategies
• Translate insights into practical action ideas

Format

• Half-day or full-day workshop
• Conducted in Singapore
• Includes briefing, guided field immersion, and facilitated debrief