Ecommerce in Southeast Asia 3.0

Southeast Asia’s ecommerce market is entering a new phase - moderate growth, tougher competition, and rising execution pressure.

Ecommerce in Southeast Asia 2025 is a decision-support report designed to help leaders understand where growth is real, where competition is intensifying, and how platform & brand strategies are evolving across the region.

Built on Momentum Works’ ongoing ecosystem research and operator-level conversations, the report covers platform competition, cross-border dynamics, logistics and fulfilment economics, and market-specific growth realities.

What’s new in the 2025 edition:

• Updated platform strategies across all major SEA markets
• Updated key trends impacting every player in the ecosystem
• New analysis on brand dynamics and ecosystem reshuffles
• Deeper coverage of logistics, cost structures and margin pressure
• Revised growth outlook by market and category

This report is designed for decision-makers including:

• Executives and leadership teams
• Strategy, ecommerce and regional teams
• Investors and funds
• Founders and operators expanding in Southeast Asia

How leaders use this report: 

• To reassess market entry and expansion priorities 
• To align regional and functional teams 
• To pressure-test platform, brand and logistics strategies