MWX Insight Session: How Chinese companies scale faster

How Chinese companies scale faster

Chinese companies scale with a speed and discipline that many global leaders struggle to match. The reasons aren’t mysterious - they’re systematic. This deck is used during Momentum Works's online MWX Insights Session: How Chinese companies scale faster. 

The deck unpacks the key logic of fast and successfully scaling Chinese companies using the following structure: 

1. The Core Metric Behind Scale : LTV > CAC

• - Why LTV > CAC is the non-negotiable KPI for leading Chinese companies
• - How this single metric enables confidence to invest in growth despite short-term losses

2. Case Study 1: Live & Video Commerce at Scale

• - Why Chinese brands run live commerce at ROAS ≈ 1

3. Case Study 2: Luckin Coffee & Mixue: Rethinking F&B Economics

• - Different paths to increasing customer lifetime value

4. Case Study 3: SHEIN (and Temu): Supply Chain as Strategy

• - Why SHEIN’s advantage is systemic, not tactical

5. Synthesis: The China Scaling Formula

For the full experience, join Momentum Works Executive Immersion (MWX) - a high-intensity, closed-door programme for founders, CEOs and senior leaders to decode Asia’s digital economy, understand platform dynamics, and build alignment for strategic decisions.

Transcript available upon request for those who have purchased this deck. Request for the transcript by emailing hello@mworks.asia.

The second cohort is taking place on 28-30 January 2026. Register here!