MWX Insight Session #3 : How Food Delivery Is Reshaping F&B in Southeast Asia

Food delivery in Southeast Asia is entering a new phase - no longer just a growth channel, but increasingly core infrastructure shaping how food is discovered, priced, and fulfilled. 

In leading urban markets, delivery already accounts for 30-40% of F&B sales. As its share expands, the implications go far beyond platforms. Restaurant economics, operating models, competitive dynamics, and ecosystem roles are being structurally reshaped. 

MWX Insight Session #3 : How Food Delivery Is Reshaping F&B in Southeast Asia is the deck used during our 3rd MWX Insights session - an executive briefing designed to help leadership teams understand what changes when delivery becomes embedded in the F&B ecosystem, and what strategic decisions must follow. 

Built on Momentum Works’ global research, platform analysis, and operator immersions, the deck examines second-order effects, emerging trade-offs, and the long-term implications for brands, platforms, and ecosystem players.  

What you will learn:

• How food delivery is shifting from channel to infrastructure
• What changes when online orders account for a material share of F&B sales
• How discovery, pricing power, and unit economics evolve as delivery deepens
• Where delivery strengthens resilience — and where it creates structural risk
• What these shifts imply for platforms, F&B brands, enablers, and service providers

This deck is designed for leaders including:

• F&B brand owners and senior operators
• Platform leaders and adjacent ecosystem players
• Enablers and service providers supporting delivery operations
• Investors, policymakers, and executives shaping medium-term F&B strategy

How leaders use this briefing:

• To reassess delivery’s role in long-term brand and operating strategy
• To align teams on trade-offs between growth, control, and margin
• To pressure-test platform dependence and ecosystem positioning

The deck also references selected findings from Food Delivery Platforms in Southeast Asia 6.0 to provide regional market context.

Transcript available upon request for purchasers of this deck.