Quick Commerce in Southeast Asia 2026

Southeast Asia’s quick commerce market has reached meaningful scale, with GMV estimated at US$7.3 billion in 2025 – equivalent to 4.6% of the region’s ecommerce market.

But the region’s path will not look like China or India. In China, a decade of food delivery investment built the hyperlocal rider density that underpinned quick commerce, while India’s thin organised retail allowed platform-run dark stores to effectively become modern retail for affluent consumers. Southeast Asia is different: offline retail remains dominant, fragmented, and highly localised. Quick commerce in Southeast Asia is therefore less about replacing offline retail and more about extending existing retail networks with an on-demand fulfilment layer.

Quick Commerce in Southeast Asia 2026 is Momentum Works' first comprehensive take on quick commerce in Southeast Asia – an industry that has been building for over a decade but has received little structured commentary. This decision-support report helps leaders understand how quick commerce is evolving across the region, why its development differs sharply by market, and what this means for platforms, retailers, brands, investors, and ecosystem players.

Built on Momentum Works’ ongoing ecosystem research and operator-level conversations across the region, the report covers market sizing, demand dynamics, supply and fulfilment models, and the structural realities shaping quick commerce across Southeast Asia.

What this report covers:

Latest estimates of Southeast Asia’s quick commerce and online grocery market size, including country-level online grocery penetration and regional ecommerce benchmarks;
A clear framework for understanding quick commerce, online grocery, ecommerce, and how different fulfilment speeds and categories overlap;
Analysis of how SEA's quick commerce development diverges from China and India, and why the region's path will look structurally different;
A framework for understanding the three densities required for quick commerce to scale: demand density, supply density, and fulfilment density – and why demand remains the binding constraint across much of the region;
Country-by-country analysis of retail structure across Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore – and what each means for quick commerce viability;
Implications and trade-offs for platforms, retailers, brands, and sellers as quick commerce becomes part of the broader retail and ecommerce ecosystem.

This report is designed for decision-makers in the ecommerce, grocery, retail, and consumer ecosystem, including: