Description
The business behind Southeast Asia’s favorite drink.
Southeast Asia currently spends US$3.66 billion a year on bubble tea and similar ‘new tea’ drinks, according to this study jointly conducted by Momentum Works and qlub (a leading F&B check out solution provider).
The ‘Bubble Tea in Southeast Asia’ report provides in-depth analyses and insights into the business dynamics behind Southeast Asia’s favourite drink. We have also covered the following questions from industry stakeholders and international investors:
• Why is bubble tea so attractive, and is the hype over?
•What are the economics behind bubble tea?
• What defines a successful bubble tea chain? How to scale and what is the moat?
List of contents
1. Rise of bubble tea
2. Bubble tea landscape & players
3. What’s the business behind it?
4. How do key players create a moat?
5. Conclusion & perspectives
Players featured: Nayuki, HEYTEA, Mixue, Gong cha, Tealive, Chagee, KOI Thé, Street Boba, Each a cup, Chatime, LiHo Tea, Coco, Bubble Tea Station, XIBOBA, R&B, Playmade, ONEZO, CHICHA San Chen, Serenitea, ToCoToCo, Macao Imperial Tea, ChaTraMue, KAMU, Fire Tiger, KOKUMI, ban ban, Milksha, Tiger Sugar, Xing Fu Tang, The Alley
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Who we work with
We work with leading platforms, global brands, investors, and ecosystem partners shaping digital economies across Asia and beyond.
Whether you’re collaborating with, competing against, or learning from China’s digital playbooks — we help you move with clarity and confidence.
We work with leading platforms, global brands, investors, and ecosystem partners shaping digital economies across Asia and beyond.
Whether you’re collaborating with, competing against, or learning from China’s digital playbooks — we help you move with clarity and confidence.