Coffee and Tea Chains in Southeast Asia

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Description

Southeast Asia’s modern coffee and tea chains continued to grow robustly, with the total market size reaching US$9.9 billion in 2025, a 52% increase from 2021. At the same time, the industry is also entering a new phase of competition. What began as a wave of café expansion has evolved into a highly systemised industry, where brands compete not just on drinks and store experience, but on operating systems, supply chains, and digital infrastructure.

Coffee & Tea Chains in Southeast Asia 2026, examines how beverage chains across the region are scaling rapidly while industrialising their operation through automation, digital ordering, online platforms, and increasingly sophisticated expansion playbooks.

Built on Momentum Works’ ongoing research and conversations with industry practitioners, this report explores how global brands, Chinese entrants, and Southeast Asian champions are reshaping the competitive landscape of the region’s modern coffee and tea market.

What’s inside the 2026 edition:

• Latest estimates of Southeast Asia’s modern coffee and tea market size and growth across major markets
• Key industry developments shaping the industry, including IPOs, expansion, and record store growth among leading chains 
• Latest trends shaping Southeast Asia’s modern coffee and tea ecosystem in 2026 
• Competitive dynamics among global brands, regional champions, and modernised traditional concepts
• Six predictions for Southeast Asia’s modern coffee and tea industry, as well as how industry practitioners should play in this new competitive landscape 

This report is designed for decision-makers in the food delivery, local services and quick commerce ecosystem, including:

• Executives and leadership teams
• Strategy, intelligence, and operations teams
• Investors and funds 
• Major F&B brands and chains
• Founders and operators expanding in Southeast Asia

How leaders use this report:

• To understand how the Southeast Asian modern beverage market is evolving
• To evaluate expansion opportunities, priorities and competitive positioning
• To learn from the operating playbooks of the region’s fastest-scaling chains
• To assess how digitalisation, automation, and online platforms are reshaping beverage retail