Food delivery platforms in Southeast Asia 2024

Southeast Asia’s food delivery market is entering a new phase - moderate growth, intensified competition, and sustained pressure to achieve profitability.

Food Delivery Platforms in Southeast Asia 2024 is a decision-support report designed to help leaders understand where growth remains viable, how competitive dynamics are shifting, and what platform strategies are emerging as subsidies continue to unwind across the region.

Built on Momentum Works’ ongoing ecosystem research and operator-level conversations, the report examines platform competition, market-by-market growth divergence, evolving subsidy and pricing strategies, and the structural constraints shaping the next phase of food delivery in Southeast Asia.

What’s new in the 2024 edition:

• Updated GMV and market share estimates across all six major Southeast Asian markets
• Deeper analysis of platform strategies amid tightening profitability targets
• Market-specific insights into why Vietnam continues to outpace regional growth
• New perspectives on the impact of Chinese F&B brands expanding into Southeast Asia
• Expanded discussion on user penetration limits and untapped demand segments

This report is designed for decision-makers including:

• Food delivery and local services platform executives
• Strategy, operations, and regional leadership teams
• F&B groups and restaurant chains expanding across Southeast Asia
• Investors and funds tracking consumer and on-demand services

How leaders use this report:

• To reassess the long-term growth potential of food delivery by market
• To understand competitive positioning and platform strategy shifts
• To pressure-test expansion, pricing, and profitability assumptions in a lower-subsidy environment

[Click here to access the Chinese version ｜ 点击这里获取中文版]