Shopee in Poland

Less than a year after establishing itself in Spain, France and Poland during the pandemic, Shopee withdrew from the Spanish and French markets – leaving it standing only in Poland.

However, does Shopee stand a chance in Poland, the fulfillment hub of Europe? It faces intense competition in Poland’s US$22.4b ecommerce market, including from players such as Amazon, AliExpress and publicly listed homegrown champion Allegro.

We deep dive into the ecommerce market in Poland and Europe – the dynamics, strategies, intensifying competition, and the role of Shopee in the ecosystem. This report explores:

• Where does Shopee fit in with the Polish and European ecommerce landscape?
• What is the ecommerce ecosystem in Europe – from logistics to payments and competition?
• Can Shopee be a real competitor to Allegro?
• Shopee largely copied its Southeast Asia playbook to Europe – But does the same flywheel spin in Poland?
• What is the future of Shopee in Poland – Will it turn out differently than Shopee in France and Spain?

We cover these and other questions in our new Momentum Works’ report, “Shopee in Poland: The ecommerce hub of Europe”. 

List of contents:

1. Introduction
2. Ecommerce in Poland
3. Main marketplaces
4. Shopee
5. Springboard for Europe
6. Conclusions & perspectives

Players featured: Allegro, AliExpress, Amazon, OLX, Vinted, Empik, Pyszne.pl, InPost, DPD, Pocztex, DHL, GLS, Blik, PayU, and more.